#Bioimpronta

What happens when you combine sustainability with guerrilla marketing?
You make an unforgettable experience!
The Fior di Loto project is an example of how to turn a simple concept into an unique product.

The #BIOIMPRONTA communication campaign, which aims to give a voice to all those who lead an eco-sustainable lifestyle, used the Seed Bomb to spread the word on social media.

The Seed Bomb is an original item made up of seeds, peat and clay powder that can be ‘thrown’ directly onto the ground. The first rain will cause a beautiful expanse of flowers to bloom.

If you visited Sana 2019, the most important Italian organic trade fair, you will have come across this original gadget distributed by Fior di Loto.