La Venaria Reale

The Reggia di Venaria (Royal Palace of Venaria) was built by Duke Carlo Emanuele II, who wanted to use it as a hunting lodge.

A masterpiece of Baroque architecture, with 50 hectares of gardens, it is considered one of the largest and most beautiful of the Savoy residences, so much so that its design was used as a basis for the construction of the Palace of Versailles.
It has been a UNESCO World Heritage Site since 1997.

In 2020, the Reggia has renewed the visual communication of the place, the institutional campaign and the image of the cultural program of the year through the project called GREEN. This renewal aims to better communicate the combination of landscape and Baroque architecture, as well as nature and sustainability.

The project also included a new line of ecological merchandising, enhanced by graphics that merge the palace's most famous symbol, the nine-diamond chessboard inspired by the floor of the Great Gallery, with signs inspired by plants, recognizable in the historic Bodoni glyphs.